Potato chips are pretty much the perfect food. Crispy, carby, and comforting, they’re an excellent vehicle for savoury flavours, spices or sweet sauces. You might think there’s no way, really, to improve on them.

But one Middle Eastern stall at London’s Camden Market may have done just that.

Happy Christmas Eve eve! We will be closed Christmas Day but back open as usual on the 26th! Enjoy your holidays love team OB

A post shared by Halloumi Fries by Oli Baba’s (@halloumifries) on Dec 23, 2016 at 1:14pm PST

Oli Baba’s, which serves up meat-free Levantine cuisine (that’s food from the area around Syria, Palestine and Jordan), styles itself as the original creator of halloumi fries. Yes, ladies and gents, we’re talking about chips made of fried cheese. (At least they’re low-carb?)

Frying halloumi is not exactly a new invention, though serving it in these portion sizes is a new one for us. Instead of ketchup, or something simple and sensible like lemon juice, they’re served with za’atar yoghurt, pomegranate molasses, mint, sumac, Turkish chilli and pomegranate seeds.

A post shared by Oli Baba’s (@oli_babas) on May 9, 2017 at 2:37am PDT

Oli Baba’s also serves healthy, wholesome salads like fattoush (which is helpfully translated as ‘fried bread salad’. Not quite so healthy, then…) and sabich (a loaded pita), but it has made its name, on Instagram at least, for frying vast quantities of cheese.

Let’s have one last look.

A post shared by Oli Baba’s (@oli_babas) on Feb 15, 2017 at 4:26am PST

Yep, that’s the stuff.