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Starbucks to start brewing in South Africa in 2016

Tuesday, July 14th, 2015 by Nikita Buxton

South African-based Taste Holdings – the group responsible for bringing Dominos Pizza to our shores – today announced its partnership with Starbucks Coffee Company, revealing plans to open its first South African branch in 2016.

Cookie crumble frappuccino at Starbucks. Photo by m01229.

Cookie crumble frappuccino at Starbucks. Photo by m01229.

This licensed partnership means that local coffee lovers can soon look forward to tasting the entire Starbucks range of food and beverages. But Joburgers will be first.

Starbucks maple latte. Photo by Elsie Hui.

Starbucks maple latte. Photo by Elsie Hui.

“We’re looking forward to bringing the entire Starbucks experience to South Africa for the first time. That includes 100% ethically sourced Arabica coffee, the full Starbucks menu offering and, of course, beautiful coffee houses,” says Carlo Gonzaga, CEO of Taste Holdings.

The first store will open in Johannesburg in the first half of 2016, with more locations to follow.

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10 Comments

  • Zandberg
    July 14, 2015

    Don’t worry south africa it’s nothing to get excited about. Not the best coffee at all. The brand is big but just like mcdonalds taste is not what they are selling

    Reply
    1. Tank
      July 14, 2015

      Agreed. Coffee culture already strong here in SA. Might get the cold shoulder?

    2. Liesl
      July 14, 2015

      Also don’t know what the fuss is about. My husband refuses to drink coffee anywhere other than Starbucks when we travel. In the last 3 weeks we have visited Starbucks over 15 times and I will be happy to never go there again. I guess there will be long queues like at Burger King just because it is a big brand.

  • Susan Garner
    July 14, 2015

    I thought Eat-Out was in support of small, artisan business. This corporate giant will do to small coffee businesses what Walmart (Massmart: Builders Warehouse) has done to small hardware businesses: wipe-out. Also, no price benefits to local customers… I am very disappointed!

    Reply
  • Tara
    July 14, 2015

    Eew yay let’s support massive international corporations with no value around health or taste – just sugar and chemical laden flavorants at exorbitant prices

    Reply
  • Margy K
    July 14, 2015

    Susan, just to point this out, Eat Out in no way said they were supporting the Starbucks chain, they are simply breaking the news that they’re coming to SA. No need to be disappointed

    Reply
  • Marion
    July 14, 2015

    Been to them overseas, they are very expensive and average products so I won’t be going there.

    Reply
  • Tatenda Chidora
    July 15, 2015

    Not sure about Starbucks. One thing South Africa has grown to be in serving coffee is shown through the different touch each artisian coffee shop gives. Now coming to Starbucks I’m not really moved will still keep exploring the different cafés for a unique experience not a franchised american experience.

    Reply
  • Rod
    October 23, 2015

    The name is huge. I’ve visited them all over Europe, for the free wifi. It’s not the greatest by a long shot, my Nespresso gives me a better brew. Hope they offer free wifi.

    Reply
  • Brent
    August 11, 2016

    Why no Starbucks in Cape Town?

    Reply

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