Supplied by Laphroaig Single Malt Scotch Whisky

Laphroaig Single Malt Scotch Whisky is proud to unveil Taste Trailblazers, a global celebration of culinary pioneers pushing the boundaries of flavour, in South Africa. Inspired by Islay, Taste Trailblazers captures the stories of global pioneers who take their passion for taste into areas of salt, fire and peat. The Taste Trailblazers advocacy programme aims to grow affinity with existing peated whisky drinkers by connecting them with pioneering culinary partners across South Africa. 

Taste Trailblazers invites pioneering culinary partners across South Africa to showcase their use of peat, salt and fire through food and drinks by entering as a chef-and-bartender team that aim to push the boundaries of taste. Together, the chef-and-bartender team conceptualise and serve a menu of dishes and drinks that showcase the unforgettable flavours of peat, salt and fire and create a truly immersive and memorable dining experience for guests. Participating chef-and-bartender teams compete with other culinary partners across South Africa as the brand ambassador and trusted media partners attend the nationwide dining experiences with the aim of finding the winning Taste Trailblazers of South Africa.

The competition will launch in April 2023, with the Trailbrazer self-dinners at participating venues running from May until August 2023. The winners will be selected and announced in September 2023. The top chef and bartender win the grand prize of a trip to Fèis Ìle 2024 (Islay Whisky Festival). 

About Laphroaig

The Laphroaig family is the world’s #1 selling family of Islay Single Malt Scotch Whiskies and the current full line includes Laphroaig® 10 Year Old, Laphroaig 10 Year Old Cask Strength, Laphroaig® Quarter Cask, Laphroaig® 18 Year Old, Laphroaig® 25 Year Old, Laphroaig® Select, and Laphroaig® Triple Wood.

For more information on Laphroaig and to keep up to date on exciting brand news, visit www.laphroaig.com.