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Krispy Kreme to open second store next week

Monday, February 15th, 2016 by Katharine Jacobs
Krispy Kreme doughnuts

Doughnut overlord Krispy Kreme has announced plans to open a second store at the Sandton Gautrain Station on Wednesday 24 February 2016.

“We chose this West Street location for its high volumes of foot traffic and for its positioning as a transport hub and gateway to one of Africa’s biggest economies,” says Krispy Kreme CEO, Gerry Thomas.

The first store at The Zone in Rosebank opened last year to absurd queues – and from the looks of things, the Gautrain branch will see similar fanfare.

The counter with doughnuts on display. Photo by Rupesh Kassen.

The doughnut counter at The Zone branch. Photo by Rupesh Kassen.

A ribbon cutting with prizes up for grabs is planned, with the first hundred customers in the queue to receive t-shirts and stand a chance to win doughnuts for six or twelve months. The die-hard fans who elbow their way to positions one, two and three will receive a dozen of Krispy Kreme’s decadent Original Glazed® doughnuts every week for a year, six months and three months respectively.

The brand plans to open at least six more stores before the end of 2016 in Gauteng, with a long-term plan for 31 outlets across the country over the next five years.

The big question remains: will Gautrain relax its strict no-eating policy on trains?

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3 Comments

  • Nick
    February 16, 2016

    When is opening day, and what time? 🙂

    Reply
  • Steven Venter
    February 17, 2016

    Dear Katharine Jacobs,

    Hopefully the Gautrain will never relax its strict no-eating policy on trains to ensure we can continue to travel on a clean train.

    Reply
    1. Katharine Jacobs
      February 17, 2016

      Steven I am inclined to agree. Apart from anything else, riding alongside someone eating doughnuts would be torture. (Especially if I didn’t have any doughnuts.)

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