Forget veggie boxes – the ultimate gift for the South African carnivore in your life is a biltong box. Biltong Board, which launched two months ago, delivers between 700g and 1 kg of biltong products to subscribers each month, in every incarnation from standard beef biltong, snapsticks and chips to kudu, gemsbok, springbok and eland.
Entrepreneur and marketing specialist Maxime Eon is the man behind the genius plan, and he says the idea stemmed from purchasing biltong from a farmer one Sunday afternoon at a market.
“The biltong turned out to be absolutely delicious. Then a feeling of frustration overwhelmed us – our whole life, we had been betrayed. What we considered to be quality biltong was actually just what the industry had forced upon us.”
Maxime sources his biltong from over 80 farmers around the country, and is thus able to offer something a little more impressive than the average supermarket selection. While he’s reluctant to reveal the identities of his suppliers, he speaks with enthusiasm about the farmers with which he works. One, he says, started making biltong after a career as a professional golfer and now has 15 full-time employees. “Sarel is making a difference by constantly introducing new products and flavours,” he says. Another is a retired Air Force member who found a talent for making incredible biltong later in life.
This month, subscribers will receive a chilli biltong from KZN, smoked droëwors from Cape Town, melt-in-the-mouth chutney snapsticks, and a moist biltong from Plett with a good balance of fat and meat.
Biltong Board delivers to the main centres all over the country, although some areas come with a small delivery surcharge. For now, you can get a one-month subscription for R350, a three-month subscription for R330 per month, or a six-month subscription for R300 per month.
Maxime says that in the future he hopes to introduce organic biltong boxes, as well as Halaal and Kosher boxes.