When it comes to doughnut obsessions, we’ve seen some crazy things, but in the run-up to the launch of Dunkin’ Donuts in SA, three brave citizens took their love of all things doughy a little further.

Six days ago we reported that Dunkin’ would be issuing daily challenges to Capetonians, allowing locals the power to bring the official launch closer. The challenges have been zany but none more so than the one issued for 5 October: to prove your love for doughnuts by getting inked with one.

A photo posted by Dunkin Donuts SA (@dunkindonutssa) on Oct 5, 2016 at 5:42am PDT

Dunkin’ promised to foot the bill for the first three Dunkin’ fans who made their way to the Cape Electric Tattoo parlour in Gardens. The kicker? They weren’t allowed to choose the design or the location for their new permanent doughnut.

Never let it be said that Capetonians don’t rise to a challenge.

 

A photo posted by Dunkin Donuts SA (@dunkindonutssa) on Oct 5, 2016 at 3:23am PDT

Angelique Westerhuis, JCona Botha and somebody we know only as Curtis, showed up to get their tattoo and were real sports about it. “If not, why not,” quipped JCona, though Curtis’ response as to why he did it is probably our favourite: “It’s awesome… And, you know… Doughnuts”. Fair enough.

A photo posted by Dunkin Donuts SA (@dunkindonutssa) on Oct 5, 2016 at 4:20am PDT

The artists were merciful, thankfully (doughnut teardrops, anyone?), placing them on the volunteers’ forearm, calf and elbow.