News
An independent chocolate manufacturer, Beyers Chocolates, has announced that it will bring back the Sweetie Pie at the end of this month. The exclusively South African treat was discontinued a year ago by Cadbury’s, who cited a change in consumer tastes and the product’s unsustainability as the reason for the halt in production – although this did little to comfort bereaved consumers.
While Woolworths does stock their own version of the treat – dubbed the Cutie Pie – purists will be pleased to know that the real deal will once again be available.
But will the new Beyers version measure up? In a press release on the relaunch, Beyers claims that the new version will be the original Sweetie Pie, not an imitation. “There’s no fooling a true Sweetie Pie connoisseur’s taste buds,” they acknowledge, although it’s not clear whether they have, in fact, obtained the official recipe. Either way, the product will sport new packaging in the form of a red foil wrapper.
Sweetie Pie connoisseur and Eat Out staffer Katharine Jacobs has this to say: “It came as a major blow to learn that Sweetie Pies were to be discontinued last year. I hope that the tears and heartache are now a distant memory, and look forward to eating them once more.”
Sweetie Pies will go on sale from the end of July for R6.95 each, and will also be available in a box of 24. Stockists include Makro, Pick n Pay, Spar, Checkers, Food Lover’s Market, OK Foods and 7-Eleven. The company is also giving away a year’s supply of the delicacies on their Facebook page.
The team at Eat Out is yet to get its hands on the sweet treats, but will update you with findings at the first possible opportunity.
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So, so happy to hear this, long overdue, well done to Beyers Chocolates…whoop whoop ♥♥♥
Already available at Spar – spotted them on Saturday – 26th.
Yay – which Spar??
i am beyond thrilled these delicious morsels are back!
They open up, nostalgic memories of “sweet” times.
Thank YOU BEYERS!
Thank you Beyers for bringing back these delicious morsels, that untap nostalgic “sweet” memories.
what about turkish delight ?
Mark Savage, you can get Frys Turkish delight at Clicks, saw and bought a week ago…same taste etc.
Wow what delightful news – they were so unique and special – I loved them
Fantastic news! The substitute at WW is just not the same. Been eating Sweetie Pies for about 50 years, had to be satisfied with Chocolate Logs in the meantime, close but just not the same. Thank you Beyers.
Tasted Mr Kees Beyers’ Sweetie Pies. It didn’t taste like the original. It tasted like dark chocolate & was super sweet mallow.
Cadburys how could u stop a favorite ! I love it
I agree but woolies cutie pies are almost as good. :'( and the Cadbury milktray is made by another country now too.
Happy days for all Sweetie Pie lovers. Now, any chance somebody can bring my favourite back – good old Caravan chocolate bar. Tex is just not the same.
Ah yes, we also loved Caravan! The creamy filling inside was the best.
Wonderful It reminds me of the days I worked in the bank and we bought it at Chappies in Mayfair Yummy Thumbs up for it
Loved Caravan and sweetie pies, glad to see someone is bringing it back
it does not taste the same :(… the marshmellow fluff is too thick and over baring and the wafer is as thin as paper :(… cant you atleast make the wafer thicker?