Brought to you by Sir Fruit

After observing the craziness that was 2022, Sir Fruit is on a mission to flow fruitiful goodness across the country, which it ‘sir-tainly’ needs as we count down to the holidays.

The brand’s new Life is Fruitiful positioning is ripe for the picking and demonstrates that, like the festive Mzansi folk, Sir Fruit has always found ways to zoom in on and complement the moments of joy, no matter the headlines, proving that life’s brighter and juicier side must be indulged. The brightest moments in life are the simplest ones experienced every day!

“The idea of living ‘fruitifully’ really is about encouraging our Afropolitan consumer to thrive, be generous and look at the glass half full,” says Leanne Gale, Innovation and Marketing Manager at Sir Fruit.

Win a slice of the “Fruitiful Life”

As part of its new summer campaign, Sir Fruit is offering its customers a chance to feel the flavour of a fruitiful life by standing the chance of winning 1 of 3 getaways of their choice to the value of R80 000 each. It’s the easiest thing since Sunday morning! Simply buy any 2 Sir Fruit products and follow the prompts on the pack to enter. And there’s more! There are also weekly cash prize giveaways to be won.

For more details visit Sir Fruit online or follow Sir Fruit on Instagram or Facebook.

Sir Fruit product innovations

As part of the brand’s expansive outlook, it has consistently been squeezing out product offerings that quench the ever-changing needs of its customers, ensuring it is consistently top of mind and a trend category innovator that has set refreshingly new standards.

Additionally, Sir Fruit understands that Afropolitans live full lives with little time for breaks. Through its consistent product innovation, the brand offers products that customers can cherry-pick to suit their tastes and needs.

“Our wide range of products are made with the very best ingredients we can get our hands on: from juices and smoothies to shots and cordials that burst with flavour and contain all the richness that benefits our consumer,” adds Gale.

Sir Fruit’s exciting new innovations

Shot, Bru

Need a daily nutritional boost? Sir Fruit Health Shots, rich in vitamins O, M and G, are a super tonic to your system. There’s a Defense Shot with African ginger to fight off illness, and a Digest Shot high in antioxidants to keep you feeling light and energetic during the festive season. Or outshine the rest with the Glow Shot, infused with Verisol B Collagen for smooth, healthy skin.

Living La Vida Vegan

The Green Smoothie is packed with kiwi, melon, cucumber and oat milk, while The Peanut Butter Smoothie features everyone’s favourite nut butter with banana, cacao and oat milk. Both are fresh, delicious and, of course, vegan!

Feeling naughty but nice

The Temptation Lite Luxe Smoothies are for when you need to indulge the goody-two-shoes in you! They’re naughty but not that naught! You won’t be able to resist the two mouthwatering dessert flavours available: Banoffee Pie and Blueberry Cheesecake.

So incredibly refreshing

Sir Fruit has also launched a range of cordials produced locally with no artificial sweeteners. Get your creativity on with mocktails and tropical punches. There’s also a concentrate to appeal to even the most discerning guest. The Classic Kola Tonic, Passion Fruit and Lime are set to please. For the adventurous types, Cherry and Cranberry have been added to the mix.