A new market has launched in the heart of the Mother City’s CBD. Taking place in one of the most famous areas of Cape Town, Long Street, the Long Street market aims to revitalise the area and shine a spotlight on local artisan produce, food trucks, small businesses and more.

The first market took place on 29 January, and it will take place every Saturday until 23 April. The market was established by Jacked Events and the Long Street Association with support from the City of Cape Town.

Giancarlo Bruno, director of Jacked events and spokesperson for the Long Street Market, explains why this market is unlike others.

“The market is unique in that Long Street is the largest permanent outdoor events space in the city – it has a unique energy and it’s probably the only street in the country that can attract five- to seven-thousand people on any given Saturday.”

Not only is the market home to a range of food trucks and the like but it also features live performances from local and international artists, exhibitions of artwork, bars, entertainment, and artisanal stalls such as fresh producers.

Bruno adds that there will be a mix of “old and new food trucks and stalls on a weekly basis with the aim to attract Cape Town’s best mobile gastronomy”.

Each market will consist of several food stalls, eight food trucks and three stages for live music or art showcases.

The City’s mayor, Geordin Hill-Lewis, explains that their support for the new initiative stems from a desire to assist local businesses and bring the area back to life since the pandemic.

“We are keen to do what we can to help restaurants and other entrepreneurs to contribute to revitalising our local economy. Our support for the Long Street Market is part of an effort to be creative in finding ways to help businesses still suffering from the impact of the global pandemic. It is also aimed at ensuring we can revitalise the CBD by providing residents with safe spaces where they can enjoy a good time with family and friends.”

The event will take place from 2pm until 2am on Saturdays with road closures affecting certain areas in the CBD to allow for public use of the space.

Bruno adds that there might be additional evening markets held on First Thursday.

Entrance to the market is free of charge.

 

View this post on Instagram

 

A post shared by The Long Street Market (@longstreetmarket)