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Over 200 Joburgers camp out overnight as Krispy Kreme store opens in Rosebank
Wednesday, November 25th, 2015
The international doughnut chain, Krispy Kreme, opened its first South African store in Johannesburg this morning at 7am, but many people queued overnight, following an announcement by the chain on Facebook that they’d be giving away dozens of free doughnuts to the first fans in line.
Social media was full of doughnut lovers sharing their queuing experience with the hashtag #KrispyKremeCampOut. (And others, questioning their sanity)
Love it! #KrispyKremeCampOut See you all at #KrispyKremeRosebank… 7am pic.twitter.com/rKAv6W7Aek
— Krispy Kreme ZA (@KrispyKreme_ZA) November 24, 2015
Hardened doughnut fans tried to catch a nap in camping chairs outside the Rosebank store, which is the chain’s 800th globally.
Why am I doing this 4am, camp out? For the love of doughnuts #krispykremerosebank #KrispyKremeCampout pic.twitter.com/rpiNiB7658
— Omar (@kozzikan) November 25, 2015
Fearless Eat Out critic Rupesh Kassen was there at 7am to witness the ribbon cutting and also managed to get an advance taste of the doughnuts. Here is his report-back from the field.
Fans wait outside the entrance. Photo by Rupesh Kassen.
For those eager to try this pillow of happiness you may have to contend with a few other ‘die hard fans’. But fear not, the queues are worth the wait.
Krispy Kreme offers a range of yeast raised doughnuts, served with a delicate layer of glaze, or smothered in heavenly toppings like cookies and cream, red velvet, cinnamon apple, peanut butter with chocolate or my favourite, New York cheesecake. There are 16 different doughnuts in all, plus creamy chillers and coffees to wash it all down.
Hot glazed doughnuts, fresh from the production line. Photo by Rupesh Kassen.
The Rosebank store is one of their production outlets and will distribute to smaller kiosks in the surrounding areas. The impressive doughnut machine is displayed proudly through a large glass window, making it a bit like being in Charlie’s doughnut factory. You can watch as the doughnuts are proved, then fried until golden, before being covered in original glaze.
The counter with doughnuts on display. Photo by Rupesh Kassen.
We were lucky enough to be given a pre-opening tour and were invited to eat the hot glazed doughnuts warm off the conveyer belt. Needless to say, one was not enough of this ‘holy’ creation as the sugary cloud transported me to doughnut heaven.
The lovely staff. Photo by Rupesh Kassen.
The doughnuts are reasonably priced; the original glaze doughnut will set you back R8.95 each, while the other flavours cost R10.95 each. But who eats one doughnut? Opt for a dozen original glazed for R99.95 or the assorted double dozen for R189.95.
This is one place that serves true to its slogan: ‘We all crave experiences that bring more joy to our lives.’
Got the T-shirt! Photo by Rupesh Kassen.
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They all need to be counseled by Tim Noakes–they have fallen off the bus.
Please can you tell me if your doughnuts are eggless,thank you.
Hi is it Halaal
What time do they close on a Friday?
Your donughts look delicious. ..
Was so excited that these delicious doughnuts opened in JHB. Had them abroad several times. I waited Thursday evening 90 minutes in the queue for a dozen. The “free” doughnut like they do in Harrods melted in my mouth, however the dozen I bought to take home was at least a day old. What a disappointment – they are underestimating the SA consumer.
Having grown up with Krispy Kreme donuts in Atlanta, here are a few words of advice: because they are so light, they grow stale very quickly so do not buy more than what you will eat in a few hours. If by some odd fluke, you have a few left over, you can microwave them with a damp napkin for 15 seconds or so (no more or they turn to goo). There are a few basic flavours in the US: plain, chocolate covered, blueberry cake, kreme- custard- and jelly-filled. The rest are completely made up, which is fine, but don’t expect the quality to be the same (I’ve never seen a NY Cheesecake or red velvet Krispy Kreme donut in my life). South Africa killed the Krispy Kreme donut, well done!
From Atlanta: my daughter Adelaide is absolutely right! Only get as many as you can eat in an hour; try the lemon cream filled with chocolate icing! Yum!