Last year, South Africans bought over 120 tons of Fairtrade coffee. That’s 17 million cups, roughly 85% of all coffee sold in the country. So, why is this good news? Founded in the 1980s, Fairtrade functions as an alternative trading model that works to give farmers a fair price on their products, while also promoting sustainable development and reinvesting in those communities. The organisation works with over 1.2 million farmers in 66 countries and commits to avoiding the use of GMO products and child labour.

Here’s how you can get involved in Fairtrade Coffee Week:

Monday
The Suspended Coffee Initiative, whereby customers can pay for a coffee in advance for someone in need, kicks off at Bean There in Cape Town and Johannesburg. There are also Bean There Coffee Company hampers to be won on the Bean There Facebook page.

Tuesday
There will be great discounts on Fairtrade blends at all Hirsch’s and Thrupps stores nationwide for the duration of the campaign. Espresseco, Motherland and Fabino goodie bags are up for grabs.

Wednesday
Black Gold documentary screening: the famous exposé of the injustices experienced by coffee producers will be screened at Stellenbosch University in the Neelsie at 8pm. A Puro Fairtrade coffee and tea hamper will be up for grabs.

Thursday
The Fairtrade Business Brunch will take place at the Protea Hotel Fire and Ice in Melrose Arch, Sandton. The event will also serve to launch Fairtrade coffee throughout the Protea Hotel group.

Friday
Buy Fairtrade coffee at Woolworths or in a W Café and post to the Faitrade Facebook page to stand a chance to win a Woolworths coffee hamper and a R600 voucher to spend at W Café.

Saturday and Sunday
Attend Fairtrade coffee tastings at Wellness Warehouse on Kloof Street.

Craving caffeine now? Read our guide on where to get killer coffee.