Kombucha and kefir water on tap. Mountains of organic fruit and veg ready for you to harvest and weigh in your own packaging. Where is this wellness nirvana? Cape Town, of course. Set to open at the end of November, this inner-city supermarket will be unlike any other, urging you to bring along your own bags, bottles, jars and anything else you can carry, to shop for their huge range of 100% non-GMO products.

Nude Foods. Photo supplied.

All produce will be weighed before being transferred to your waiting Tupperware, jars, tote bags, boxes or bottles. If you don’t have any on hand, Nude Foods will provide new jars of various sizes available to buy, as well as recycled, sterilised jars; reusable 100% cotton produce bags; tote bags and recycled brown paper bags. Fill them with your haul of healthy pantry staples, including oils, seeds and nuts; dried fruit and mushrooms; grains, cereals, flours and pasta; super foods and coconut flakes; spices, loose teas, coffee and honey. There will also be organic fruit and veg supplied by the Ethical Co-op; on-tap Nitro Brew kombucha and Tea of Life kefir water; as well as earth-friendly body products and household cleaning products.

Nude Foods is the brainchild of ex-marketing and communications executive Paul Rubin and TV producer Sheren Kingma. “Our goal is to provide Capetonians with a more affordable and environmentally conscious way to shop – going back to how our grandparents shopped, purchasing unpackaged products by weight,” says Paul. This ethical grocery store joins the growing anti-packaging movement, which includes the Refuse the Straw initative (read about it here).

Nude Foods will open at the end of November at 5 Constitution Street. They’ll trade Mondays 10am to 6pm, Tuesdays to Fridays 9am to 6pm and Saturdays 10am to 1pm. Join the mailing list or get updates on Facebook.