Fresh off the fumes of International Thank You Day (11 January) comes International Hugging Day on Saturday 21 January, and Baskin-Robbins is getting in on spreading the joy.

A photo posted by Mohamad Yusuf Adam|Cape Town (@m.yusu7) on Dec 10, 2016 at 1:14pm PST

International Hugging Day falls between the Festive Season and Valentine’s Day, serving as a means of bringing happiness to those feeling blue.

Since the successful opening of its Canal Walk store, Baskin-Robbins has opened the doors to its Tyger Valley branch, where International Hug Day will be celebrated. To get your free scoop of ice cream, all you need to do is go in search of the Baskin-Robbins mascot, get your hug, then collect a free scoop of your favourite flavour.

To stand a chance of winning a Baskin-Robbins hamper and ice-cream cake voucher, snap a picture of yourself with your scoop, upload it to the Baskin-Robbins Facebook page and use the hashtag #InternationalHugDay.

A photo posted by Baskin Robbins SA (@baskinrobbinssa) on Dec 13, 2016 at 6:14am PST

This promotion is valid on 21 January at Baskin-Robbins Tyger Valley only.