Food lovers and culinary enthusiasts, prepare to be inspired! The much-anticipated Tender Conversations series premiered on YouTube on 23 October, offering a fresh take on cooking with the uniquely delicious Tenderstem® broccoli, and more episodes will be rolling out over the coming weeks. This campaign promises to be much more than just another cooking show, spotlighting not only the versatility and appeal of this sweet, crunchy vegetable, but also the creative talents of South African chefs. 

Beyond the kitchen
Brought to life by the Proudly SA marketing agency That Food Guy Group, Tender Conversations is about more than just tasty recipes – it’s a celebration of local culinary innovation. The series is designed to bridge the gap between chefs and food enthusiasts, featuring a line-up of renowned chefs who will share their passion for Tenderstem® broccoli while cooking up a storm. Live recipe demonstrations and relaxed conversations will give viewers insider tips on how to transform this versatile vegetable into extraordinary dishes. 

Meet the chefs
The series boasts an impressive line-up of culinary talent, each bringing their own flair to the table. Among the participating chefs are Toerie van der Merwe from Njam Eatery, Itu Khasoane from Math Restaurant, Ofentse Morake from The Maslow Hotel, Sun International, and the acclaimed Chilli Chocolate Chefs, sisters Zainab and Faatimah Paruk. In each episode, viewers will get an inside look at how these experts incorporate Tenderstem® broccoli into their cooking, making it the star ingredient that makes everyday meals truly special. 

Don’t miss the opportunity to watch culinary creativity unfold. The first episode of Tender Conversations dropped on 23 October, featuring chef Ofentse Morake, with more episodes rolling out over the next few weeks. Whether you’re looking to recreate the chefs’ dishes at home or simply wish to be inspired by their techniques, the series promises to be an informative and mouth-watering experience.