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Watch out, world, there’s a new ice-cream craze on the loose. Tired of waffle, churro and sugar cones, one New York ice cream parlour has started serving its dessert in fish-shaped cones. Called Taiyaki NYC, the store bases its cones on a traditional Japanese treat of the same name, which normally contain sweet red-bean paste.

It’s oFISHcial! Thank you everyone for trying our taiyaki ice cream this weekend. The line was absolutely incredible . We are now open 7 days a week. #taiyakinyc : @stuffbeneats

A photo posted by Taiyaki NYC (@taiyakinyc) on Sep 18, 2016 at 3:35pm PDT

At Taiyaki NYC, fillings include matcha, red bean, mocha and black-sesame flavoured ice cream.

New Food Review coming soon!! @taiyakinyc #taiyakinyc #food #desserts #yummy #foodie #foodporn #thatfishthough A photo posted by Yuena (@simplyyue) on Sep 24, 2016 at 9:01am PDT

Co-owner Jimmy Chen told Cosmopolitan that his version of the Japanese treat is ‘crispier and fluffier’ than the ‘cakier’ Japanese version.

The catch of the day . Oh and happy national ice cream cone day . Check out our black sesame ice cream! #taiyakinyc : @chubbychinesegirleats

A photo posted by Taiyaki NYC (@taiyakinyc) on Sep 22, 2016 at 10:20am PDT

Located in Chinatown, New York, the restaurant has already drawn some lengthy queues thanks to its eminently Instagrammable treat.

  Our taiyaki ice cream is best enjoyed with a loved one. And because we love our community, we are giving out a buy one get one free special! Tag someone you below for a chance to win. #taiyakinyc #bogo : @kdl1217   A photo posted by Taiyaki NYC (@taiyakinyc) on Sep 26, 2016 at 3:04pm PDT

Take us to New York!

That moment when one isn’t suFISHent enough so you order #anotherone . And yes, it’s winking #taiyakinyc : @klummmy

A photo posted by Taiyaki NYC (@taiyakinyc) on Sep 20, 2016 at 3:11pm PDT

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