October knocks off in style with International Coffee Day on Tuesday 1 October. While the caffeinated obsession is stronger than ever, with a mass number of three-billion cups being consumed daily worldwide, this year’s International Coffee Day has an important focus: raising awareness about the livelihoods of coffee farmers around the world.

 

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“Most coffee farmers don’t earn enough to cover basic needs, such as food, healthcare and education. If things don’t change, farmers won’t be able to invest in their farms, which will affect the quality of production. This puts both farmers and the entire coffee industry at risk,” says Jonathan Robinson, founder of Bean There Coffee Company, South Africa’s first roaster of Certified Fairtrade coffee.

Be part of the movement to make coffee sustainably great this International Coffee Day by moving toward adopting a conscious coffee consumption mantra. One easy step is by ensuring your cuppa is made only from a Certified Fairtrade coffee.

 

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Get down to a Bean There café to celebrate coffee this International Coffee Day by enjoying a free coffee in Johannesburg at 44 Stanley and in Cape Town at 58 Wale Street. The only thing that tastes better than coffee is a free coffee!

Any other coffee spots out there offering the same deal? Let us know!