Woolies launches new takeaway café brand, NOW NOW

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Woolies launches new takeaway café brand, NOW NOW

Thursday, April 6th, 2017 by Katharine Jacobs

If you struggle to find delicious to-go food for breakfast or lunch during your work day, we have good news: Woolworths has just launched NOW NOW, a brand-new fast-service café that offers affordable, fresh food.

A bowl featuring oak-smoked trout and avo. Photo supplied.

The flagship branch has opened near the Woolworths headquarters in Cape Town’s City Bowl, at 91 Longmarket Street, and, according to the app, more outlets are to follow shortly at The Silo at the V&A Waterfront and Mutual Park in Pinelands.

The first branch is in Cape Town, on Longmarket Street. Photo supplied.

For breakfast, think bowls of free-range eggs with inventive accompaniments, from oak-smoked trout and avo to shakshuka with double-cream yoghurt, toasted seeds and parsley. Alternatively, you could opt for one of the pots, like the citrus pot with orange, grapefruit, pomegranate, almonds and mint, or the flapjack pot with mini flapjacks, blueberries, badger-friendly fynbos honey and toasted seeds. After something more carb-rich? Try a toasted English muffin with chorizo, gouda, tomato sauce and baby spinach, or a bacon bun with slow-cooked tomato sauce and baby spinach. The NOW NOW menu also features buttered toast, honey toast and avo toast with lemon and chilli.

The fish burger, made with a fillet of crumbed hake. Photo by Katharine Jacobs.

For lunch, patrons can tuck into one of the salad bowls made with the likes of peppered mackerel and quinoa or free-range chicken and chorizo with sriracha dressing; or comforting cauliflower mash topped with lamb meatballs or peri-peri chicken – which we predict will be popular with the banters! Also on offer are chicken burgers, fish burgers made with fillets of crumbed hake, and a range of sides, from the virtuous (broccoli with lemon, toasted seeds and miso dressing) to the more indulgent (baked potato wedges with peri-peri seasoning).

NOW NOW’s peanut butter cruffin. Photo by Katharine Jacobs.

After a treat? Try one of the sugar-dusted cruffins filled with either coffee cream or peanut butter. Tough call.

To drink, there’s Woolies 100% African organic beans, locally roasted and poured by the baristas to order. There are also pressed juices and smoothies.

Look out for the splash of yellow on lower Longmarket Street. Photo supplied.

Ordering can be done via the NOW NOW app (free on IOS and Android) so that your food is ready and paid-for when you arrive to pick it up.

Breakfasts are priced between R30 and R35, or R10 and R25 for the toast options. Lunches range from R50 to R55, and sides for R25.

A chicken burger at NOW NOW. Photo supplied.

9 Comments

Wendy Thomson
April 6, 2017

All looks great but as per usual no P E. Also WHEN are you going to open a store in Summerstrand PE? Asked one of the assistance at Walmer Park was told ” ag no Summerstrand people have enough money to spend on petrol” !!! There are a number of us who are seriously thinking of trying to organize a boycott- that’s how desperate we are to have one in Summerstrand. There are now 3 within a few kilometers of each other Walmer Park, Buffelsfontein and now a convenience store a few kilometers up the road!!!

Reply

Charli
April 10, 2017

Hi Wendy,
I’m pretty sure that your comment belongs on the WOOLWORTHS website or FB…not here. This is ALL about the food 🙂 as it should be

Ashleigh Upton
April 7, 2017

Went there today. Service was quick and food very good. An amazing concept, well done Woolworths.

Reply
Steven Francis
October 17, 2017

This is awesome, are you franchising this concept, please contact me on xxx.

Reply

Eat Out
November 13, 2017

You’d have to contact Woolworths directly for that info, Steven 🙂

Sonia
November 29, 2017

I’ve been to the Waterfront Silo Now Now a few times and I have to say I’m disappointed – not in the food, but in the amount of plastic on offer. The plastic knives and forks come individually wrapped in plastic packets, the food bowls come in a cardboard “bowl” with a plastic lid, there are straws for the juice bottles (why do you need a straw for a bottle?!). If Woolworths was really interested in the environment and sustainability they would not have so much single use plastic on offer.

Reply
Lynn
August 6, 2018

Hi there, can you please get name tags for the staff at the Pinelands branch. They make an effort to remember our names and what we normally order. It would be nice to call them by their names.

Awesome service and always with a smile even when customers are rude to them. I do apologise in the rude peoples behalf. Not everyone has respect for others I’m afraid. With good comes bad sad but true.

It would be nice if you had wheat free cruffins… mmmm

Reply
salman
October 16, 2018

Hi there,
is this establishment halaal?
thanking you.
Salman

Reply